way of doing things.Responsive display ads are a...
Luckily, Google has taken some measures to help advertisers make the switch from the old ad format to the new one.If you’re using either of the above-mentioned ad types, come November you’re going to see brand new responsive display ads in your account that use the same creative assets you were using in your legacy display ads. Google has done the work of creating these for you.They’ve also made sure to indefinitely pause them—so your new ads won’t run in Egypt Phone Number List place of the old ones unless you tell them to.What should I do?In a nutshell: You should press play on the new responsive display ads Google has created for you. You should then monitor your campaigns to track for discrepancies in performance. Advertisers that have not yet made the switch to responsive to display ads, in all likelihood, have not done so because they either haven’t gotten around to it.
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Those who malign Google’s increased propensity to push automated ad formats and processes as ways of making money off advertisers can rest easy on this one. Yes, responsive display ads spend more, because they allow advertisers to access more inventory across the GDN; but that’s also their magic.Advertisers who have yet to make the switch to this new ad format will most likely see marked increases in reach and click-through rate as result of using more click-worthy ads that can access a broader range of placements.How do I optimize my new responsive display ads.
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