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Based on your audience's needs. The tool should help you identify the most popular and relevant topics, the headlines that get the best engagement, the most asked questions, and any content gaps between you and your competitors. Content ideas are also divided into cards that show the subtopic's total search volume, links to highly ranked content, and potential questions that might appear in search queries. topic research semrush Beyond these tools, there are other ways to develop content ideas: Brainstorming .

Work with a small group of people invested in the process, Last Review with strong contributions. Review what content is produced by the best brands : Use a tool like Google Alerts to stay informed about online brand mentions and stay on top of trends. Think differently : If you have an idea that seems outdated because it's been done so many times, some good lateral thinking can help you find a new angle. For example, a story about overwintering your garden could be transformed into a story about growing houseplants with the aim of creating a good atmosphere for a winter vacation at home, at a time when travel prove difficult.



Recognizing a good content idea is as much an art as it is a science. Is it new? Will it resonate with your audience? Is it sustainable or is it time sensitive? Does it work better as a blog post or a video? Can you bring together all the relevant data into a compelling infographic, ready to share? Step 4: Publish content based on its relevance in the customer journey In its simplest form, the sales or marketing funnel is divided into three parts: a top, a middle and a bottom, which correspond to different parts of the customer journey. customer journey The top of the funnel is the customer discovery or outreach stage,