there are other Amazon ad types, including video ads, product display ads

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They’re best-sellers, meaning shoppers can already find those products easily. For product launches, a higher ACoS (at least in the short term) is useful for gaining traction and earning reviews (refer back to that Flywheel effect we discussed earlier).Amazon Best Seller example7. Use auto campaigns to explore and manual campaigns to exploitWhile the idea of setting it and forgetting it might be appealing, automatic campaigns aren’t always your friend.

Auto campaigns give you only limited control, and you can’t Thailand WhatsApp Number set bids on individual search queries. Auto campaigns are useful for another function, though: sourcing keywords.How to use auto campaigns to your advantageUse auto campaigns to discover search terms that are converting and add those terms as keywords in your manual campaigns. You should look for ways to automate all keyword optimization processes whenever possible, including negative keywords, refining keyword match types, in addition to auto to manual campaign search term migration.8. Optimize your bidsWe’ve already touched on the dangers of set-it-and-forget-it, and that’s true for the keyword bidding process, too.







Ad group default bids can hurt you because your bid won’t be successful for every keyword. Instead, set your default bid at the keyword level at what you can afford to pay per click. You should keep a close eye on your conversion rates and continuously adjust your bids. If your conversion rate goes down, for instance, and you don’t adjust your bid, you’re going to lose money.How to optimize your bidsIt’s impossible to know the perfect bid without analyzing hordes of data constantly, and no one has time for that. Instead of slaving over your data, automate the bidding process with technology that uses machine learning to maximize your profits.Sell more, spend lessOf course.