The importance of B2B storytelling

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The success of B2B content marketing strategies is not limited to logic, technical processes and facts. The world has realized that it is about connecting with people on an emotional/psychological level. According to research conducted by Google in collaboration with Motista and CEB, 50% of B2B buyers are more likely to buy if they can connect emotionally with your brand. Start with your company's goals, objectives, mission and vision. If a B2B buyer sees that there is common ground, they identify with your brand, which creates a sense of trust. According to the same study, 71% of B2B buyers buy when they see personal value in your company. Furthermore, 68.8% of B2B buyers surveyed are even willing to pay a higher price to do business with a brand they believe in. But what does " personal value " mean in B2B marketing ? They are the professional, social and emotional benefits that are experienced in addition to the product itself. Simply put, emotions elevate customer satisfaction and experience.

According to a study by The Good Relations Group, seller Colombia Mobile Number List honesty plays an important role, at 93%. In addition, personal recommendations also drive purchasing action with 91%. Although these are not explicit emotions like happiness or sadness, they are deeply rooted emotions that are powerful enough to influence decision-making. After all, buying is a risk. You have to trust that the seller is not taking advantage of you. Additionally, positive emotions increase customer loyalty, which improves the chances of them becoming brand advocates. In an age where customer loyalty is everything, companies must take advantage of every opportunity that comes their way. Emotions and the customer in B2B storytelling "Your customers feel before they think." -Dan Hill Consider your client's scale of responsibility. In the case of B2B purchasing, the decision is likely to affect not only them, but the entire company, so more effort is put into the decision-making process. This means that B2B buyers demand higher perceived value than their B2C counterparts. So, as a B2B seller, you need to keep this in mind.



Tap into the emotions that have value to them. Will this decision improve the efficiency of your business? Luckily, you can find out what motivates your target market simply by listening to them. There are several channels you can use to research your audience, such as social media, surveys, phone calls, or even a simple email questionnaire. This way, you can get actionable information from the source. Nobody knows your customers better than themselves. An essential key to B2B storytelling success is effective listening . Don't ignore what your customers say. Rather, listen to them before and after implementation. Go back to the drawing board every time you make an evaluation and present possible points for improvement. Telling stories humanizes your business .