Create a brand color palette

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Fortunately, there are some accessible ways you or your marketing team can make sure your content is optimized for RankBrain. Create Strong Snippets In the words of WordStream founder Larry Kim, “The future of SEO isn’t about beating another page based on content length, social metrics, keyword usage, or your number of backlinks. Better organic search visibility will come from beating your competitors with a higher-than-expected click-through rate.” RankBrain promotes websites with high click-through rates. This is achieved by drawing users to your website via a short snippet of information on an SERP.
  
Your marketing team can handle crafting strong meta descriptions and titles that get the Photo Editing Services  information your potential customers need across quickly and concisely with the use of the proper keywords. A snippet on a Google SERP Build Brand Recognition People who are familiar with your brand or content are x more likely to click on your ads and x more likely to convert. Customers want to engage online with businesses they can trust. Improving your click-through rates is critical when it comes to optimizing for RankBrain. Investing in social media ad campaigns is one of the most effective ways to do this.



People spend a lot of time on social media – minutes per day on average. With the help of a marketing team, figure out which social media channel your target audience is using. Then you can start focusing your efforts there. For example, if you mostly sell to older women in the United States who are retired, Facebook might be the most lucrative social media channel for your business. You can strategically place your ads so that the people who are most likely to click will see them.