The journalist happens to have

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Tip 3. Time your press release well Precisely because journalists have little time, you have to give them time to do something with the press release. When sending a press release, you can respond to this by paying attention to your timing. Is it news of the next day? Then you're too late ifa busy day. In addition, journalists remain people with a weekend and evenings when they do fun things. Sending a press release on Friday afternoon can therefore mean that it will not be read until Monday morning.

Journalists then start working on other news on Monday morning, because your press release is now outdated . In short: don't do it! In addition, check (school) holidays, public holidays and other important events to make sure you reach the journalist. Will the Dutch national team photo editor play the semi-finals of the European Championship? Then no one is waiting for your news, no matter how interesting it is. Special days do offer brackets for your press release.



If you plan to send out a press release about the birth of a new polar bear in early October, do so on October 4 (Animal Day). In short, timing is essential in several ways for the chance that a journalist will work with your press release! Desk with computer screen with email program illustrating incoming press release Tip 4. Take into account the type of journalist There are different types of journalists. One takes over press releases directly, the other wants to work with them in depth. It is important to consider both types.