The implementation is quite easy ,

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Implementation Facebook offers documentation to any person who wants to implement remarketing. For Dynamic Remarketing (for example, for the automatic display of products from your website that have been visited by a user) you have to put in more effort and the contribution of a programmer is also necessary. When to do Facebook Remarketing? You can do remarketing when you have an audience of at least 200 people, who have interacted in the past with the offers promoted by you and to whom you can show a personalized message. Remarketing should not be used only to display an ad that they have already seen. Who is Facebook Remarketing suitable for? Any type of business can benefit from remarketing. What do you need to start doing Facebook Remarketing? Facebook Pixel installed on the site Custom audiences predefined in Ads Manager Google Ads (AdWords) Remarketing Criterion Pros consul Budget Remarketing is generally less expensive because you get a lower cost-per-click, compared to classic campaigns.


The budget can get out of control if the audiences are not very well defined to exclude the categories of users who do not convert. targeting Targeting is done based on lists of users who visited your site at a given time. You will only be able to define these lists if the Analytics account is connected to the Google Ads (Adwords) account. You can target users coming from Facebook, those who have seen more than 3 pages, those who have been on the site for more than 20 seconds , the targeting Phone Number Data options being varied. If you are too aggressive, you risk annoying your audience and implicitly affecting the image of the brand. Brand awareness It supports brand awareness by displaying banners with more personal messages. sale Remarketing through Google can be a cheap source of conversions. The cost per conversion can be very low if the campaigns are very well optimized. Implementation Implementation for remarketing may require the intervention of a developer. When to do Google Ads (Adwords) Remarketing? Remarketing can be implemented when you have some lists built with visitors and you want to reduce the conversion cost for a user.



Remarketing is effective when you want a user to perform a specific action on the site, buy a product, take part in a promotion, interact with a form. Who is Google Ads Remarketing suitable for? Any type of business can benefit from remarketing, but there are some small exceptions, such as those businesses that want a quick solution - for example, an emergency troubleshooting service. What do you need to start doing Google Ads(Adwords) Remarketing? remarketing code installed on the site Analytics code installed in the site to create more complex lists. a list of at least 100 visitors for the Google Display Network a list of at least 1000 users for the Google Search Network Conclusion A user's path to conversion is quite long and after he makes the purchase decision, he might not remember your website or the location of the offer.