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While SEO is important, there’s one key difference between SEO and PPC efforts: it takes a long time to truly see the impactful changes and improvements that SEO brings. PPC campaigns on Google targeting rehab facilities But new restrictions on Google, Microsoft and Facebook ads — despite significantly reducing overall ad impressions and eligibility — still allow targeting of users most in need,

what the platforms have identified as legitimate needs for addiction Users B2B Email List are shown advertisements for therapy, and rehabilitation services. This means these users will still see ads above organic listings on Google and Microsoft searches. See these four ads (three text ads and one map ad) before your organic Google Maps listing? You may also notice a distinct lack of organic links, and this is intentional.

On my 21-inch computer monitor, this is what I see before scrolling down, which is where organic listings begin and where SEO benefits may be realized. PPC advertising (in this case, Google text ads) and its importance cannot be underestimated. Users looking for help may not even be able to access an organic listing on the SERP if an ad grabs their attention and subsequently clicks, so advertisers and marketers absolutely need to make PPC an integral part of their marketing. Want to make sure your ads grab searchers' attention and occupy valuable space on those SERPs.