Studying what the competition does is essential

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Here's what I prefer Mention to always have notifications of the words that interest me, Open Site Explorer for analyzing incoming links, SEMRush to estimate traffic, Followerwonk to analyze Twitter,  – Do they rank for these keywords? Is it organic positioning, Google Adword or both? Now that you know the main target keywords, try to check if it is already positioned on Google. Compare domains on the positioning of different keywords . Each SERP represents the battlefield on which to compete for visibility with your competitor. compared keywords Pay attention to related keywords. Likewise, check whether there are paid ads for certain keywords. And if you want to go even deeper, try to find out which sites it receives links from and what type.

Are they articles? What kind? Are they Best budget GPS tracker price in Bangladesh reviews? Maybe they are advertising spaces? Having this information allows you to choose whether to align or differentiate yourself in your visibility strategy. Depending on the competition. Must read  points to improve your calls to action  – Social media which ones do they use? The last step concerns social platforms. Observe which social networks your potential competitor uses, how they use them and, above all, how much they manage to create interaction and involvement from their audience. Don't make the mistake of focusing only on the number. Likes, Followers or other quantitative metrics are they useful? The only signal you can try to exploit is if someone, who you believe is an expert in your core business and who is among your personal acquaintances, has also chosen to link to the profiles of your competitors.



This is a pretty clear sign of competition. Jacopo Matteuzzi published an article a few days ago. An article in which he addresses the topic of benchmarking , or the study of products and strategies of companies in the sector to improve their business. Jacopo's point of view? to identify their strategies and do the opposite. Find and analyze your competitors well Now arm yourself with a PC and a spirit of observation, trying to experience the competition as a stimulus to grow and improve. But don't do it on Sunday afternoon! Let's leave that one free for the trip to Ikea with the family , without that hint of annoyance of who you always thought was stealing your job.