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The OPM did not allow Tulane SoPA to apply edits to the microsite, adding another layer of complication that made it difficult to capitalize on the IT undergrad program. It was difficult to holistically analyze data and performance. The former OPM partner owned Tulane SoPA’s microsite, which meant that a vendor change would prompt the loss of any SEO authority gained from the microsite. On top of the above concerns, Search Influence also recognized a separate set of challenges: Running these two programs on individual websites proved to be a counterproductive strategy.
The online visibility of both programs suffered as they couldn’t tap into the Israel Mobile Number List wealth of educational content available on the primary website. Conversely, the main website lacked the necessary depth of information about these programs and what they offered. Both websites faced the risk of being flagged for duplicate content. Vital details such as tuition fees, the admissions process, and financial aid information were duplicated on each site, making them susceptible to search engine penalties.
Neither site was positioned to organically rank well for IT or cybersecurity keywords, nor were they effectively nurturing prospective students interested in these programs to take the next step and apply. Search Influence used an SEO-first approach to migrate the OPM microsite pages into Tulane SoPA’s main site. At the end of the project, the microsite was completely sunset. As a result of this strategy, Tulane SoPA: Enhanced their content’s richness by implementing comprehensive front and back-end content optimization and expansion strategies Ensured the microsite’s search engine seamless technical transition Solidified its position as a prominent leader by actively refining conversion strategies and introducing supplementary inquiry forms Search Influence’s expert SEO knowledge and implementation fixed Tulane SoPA’s website woes and helped them drive more prospective students to their site.
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發表於 2024-2-27 13:58:42