When this happens pages are

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Penalized, which can range from a temporary drop to a complete ban. So, avoid Black Hat SEO. If you want to earn the trust of search engines to guarantee a safe and sustainable position on SERPs, follow Google’s SEO guidelines. These guidelines coincide with White Hat SEO. These are acceptable SEO strategies recommended by search engines. These can include, improving site usability, natural use of keywords in the content, and receiving backlinks from trustworthy partners, among other strategies we will introduce in this guide.

Why is SEO Important? These days, the average Google search is about a lot more than just finding facts and quick answers on the fly. People turn to search engines for all sorts of information — everything from Billy Joel song lyrics to relationship advice, to America Mobile Number List directions to the nearest Chinese takeout. In other words, the reasons behind search engine users’ collective queries are varied and complex. Google and the rest of the search engines are evolving exponentially to stay up-to-date with this reality. And the more this becomes apparent, the more important SEO also becomes.



Without SEO, it ultimately won’t matter how well your website answers a searcher’s questions or how beneficial your products might be to a consumer looking to buy. If the search engines don’t crawl, index, and rank your website, no one will ever find it. That said, a strong, comprehensive SEO strategy: Helps you achieve the high SERP rankings needed to earn clicks and drive traffic. Boosts your credibility — something that always accompanies a high ranking. Gives you an edge over your competitors. Expands your market reach and help build your audience. Boosts your overall engagement rates.