On June this year, Taobao launched the Good Price Festival

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As of today, it is almost over. Data shows that the Good Price Festival did not just happen out of nowhere. sub-venue for the first time. Since then, the Taobao Good Price Festival has been held almost every month and has become the norm. The Good Price Festival seems to focus more on seeking growth for small and medium-sized businesses. In response to Taobao cancels Double , Taobao said that during the Double flat sales period, the Good Price Festival brought growth to small and medium-sized businesses.


Taobao holds the year-end Good Price Festival, which is a continu Armenia WhatsApp Number ation and enhancement of the Good Price Festival. However, small and medium-sized businesses do not feel deeply about this kind of good intentions. Xiaoyun, a small and medium-sized merchant on Taobao, participated in this year-end good price festival, but it was more to maintain store traffic. The platform has platform rules. If my store does not participate, the traffic at this stage will be very poor, and it may not be continued. There is no profit at all . Previously, Xiaoyun participated in Taobao's Good Price Festival.





The final result was that although sales increased, the overall profit was lower than usual. It’s almost like exchanging profits for volume. Behind the cancellation of Double , the reposting of the Year-End Good Price Festival, and the abandonment of the Double  promotion that has been going on for years, perhaps it is a manifestation of Taobao's eagerness to establish users' low-price mentality in the market . Taotian Group said that compared with the Double promotion, the discount intensity, merchant scale, and product scale of this Good Price Festival will be greatly increased. The specific discount is - yuan Taobao and Tmall interoperability. Previously, the activities of Taobao and Tmall have always been independent.