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Proportion of positive feedback given by users. Word-of-mouth communication index: the proportion and frequency of users recommending others to use the service. The formula for the growth model can be: MAU = Market coverage * Service search conversion rate * Service selection rate * Successful order rate * User satisfaction * Word-of-mouth communication index Or if the North Star metric is monthly package delivery volumes: Monthly parcel delivery volume = market coverage * service search conversion rate * service selection rate * successful order rate * successful delivery rate What can a growth model help you do? After constructing the growth model, we can do three things through the growth model, namely, find leverage, pick off threads, and build Lego. Find leverage: be able to find areas of focus and points of strength.


By further decomposing the growth model, the "crux" and "problems" can be discovered through data. When analyzing data, readers need to analyze and split the data based on their actual business scenarios. For example: According Hong Kong Phone Number to C-end user attributes, B-end user scale, sales channels, Picking off threads: Can find growth ideas. Not only can you find focus areas and areas of effort, but you can also find growth ideas and paths through the growth model. Building with Lego: Can guide teamwork. By sorting out the growth model and splitting the subdivision indicators, it can guide the growth officer to build the organizational structure and organize







the division of labor. , most people may only be responsible for the product or operation of a certain project, product, function, and passively accept the goals arranged by the leadership. At this time, when applying growth theory, we can adjust to: understand the company's goals, confirm segmentation indicators, formulate mini-growth models, and sort out growth strategies. Start a growth experiment Finding growth areas is central to launching effective growth experiments. An experiment is essentially a method of precise scientific inquiry that tests a hypothesis or theory through observation and manipulation in a controlled environment. Therefore, conducting growth experiments requires not only a