It is usually lower than the maximum CPC. Optimized CPC refers to an automated strategy permitted by certain agencies for advertising campaigns. This is a lever that allows you to maximize conversions without exceeding your budget. There are other ways to optimize cost per click. You should know, in particular, that in advertising auctions the advantage is most often given to the ad with the highest quality score.
For example, if two advertisers compete to obtain the first position among the four sponsored links in the Google SERP, the agency will give priority to the one with the highest ranking: the advertiser in question will pay the minimum BTB Directory amount necessary for win the auction. In short, CPC is also a lever for optimizing your campaigns. Provided you offer qualitative and relevant ads, likely to obtain an excellent Quality Score, you will be able to mechanically lower your real CPC, win auctions against competitors even if they are better endowed than you in terms of advertising budget , and maximize the profitability of your campaigns.
ByAndréa Bensaïd Consultant in natural and social referencing in Paris. I support companies of all sizes in their web visibility strategy. HIS OTHER ARTICLES Google SGE: Search Generative Experience, a future opportunity for SEO? AIO: How artificial intelligence optimizes natural SEO strategies SEO Strategy: Optimize your SEO Strategy! See everything CATEGORY SEO Paid Thrilled Data Discover ourSearch Marketing Barometers. Download the study Share on last articles Google EMS Published on February ,Google SGE: Search Generative Experience, a future opportunity for SEO? Read the article Article-AIO Published on December ,AIO: How artificial intelligence optimizes natural SEO strategies Google Ads: how does Google's advertising network work? Published on March ,- Updated on July ,ByAndréa Bensaïd Consultant in natural and social referencing in Paris.
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發表於 2024-3-16 15:15:48