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Therefore, he is a figure who should be present at most company meetings. His voice is the most objective, since he is based on real data and, consequently, attention must be paid to him. In addition to the analytical study of the data, the web analyst tries to understand the reasons why certain actions are carried out or not by the user when browsing a site: session time, recurring and new visits, bounce rate, abandonment of the process purchase, etc.
The importance of this professional profile is such that it is becoming a fundamental part of digital marketing; in fact, their skills are transforming the pure data analyst into a professional profile that interprets them in such a way that they are moible number data able to indicate strategies to try to expand the conversion funnel. Such professional attributions can only be carried out by a person who has both extensive knowledge of acquisition (SEM, PPC, Social Media, email marketing, etc.



Conversion (user experience, A/B Testing, usability, persuasion, etc.). Affiliate Marketing Manager The affiliate marketing manager basically focuses on controlling the affiliate programs organized by the company: he focuses on the objectives to be achieved and that the means that are within or use the affiliate program make appropriate use of the company's brand . The affiliate manager must know how to be both proactive and creative.