The Traffic acquisition report would

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Generate leads = Acquisition Drive online sales = Monetization Raise brand awareness = User Attributes Examine user behavior = Engagement For the sake of this guide, I’ll be using the Life cycle section as it is guaranteed to be in every GA4 account (unless you made edits), unlike Business objectives. Acquisition Acquisition is just like it sounds: you can see how you acquired users to your site. The Overview report looks like your homepage, giving some basic metrics and dimensions to check out. Image 10 User acquisition and traffic acquisition are different reports. User acquisition will track how the user first arrived at your site.

Traffic acquisition shows the most recent traffic source. So, if a user DB to Data first landed on your site via a paid ad and then came back later through an organic visit, the User acquisition report would attribute that user to “Paid Search” for both sessions.  attribute one session to “Paid Search” and one session to “Organic Search.” Image 11 Which you rely on depends on what your needs are. Most users rely on traffic acquisition, which will break down each session by its most recent attribution.



Engagement Under Acquisition, you will see Engagement, which will likely be where you spend most of your time in GA4. It will give you the total number of users, sessions, events, conversions, and more. This is the best place to start if you’re in charge of making monthly or quarterly reports. Image 12 Events Events is where you will see all of your events. In UA, items like page views were tracked as hits. Now, they are tracked as events. Everything is an event now. Since everything is an event, you can have up to 500 unique event names per account. Conversions are topped out at 30 per account.