In this way, the legislature ensures that email recipients

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Instead, show them clearly what they can look forward to in the newsletter : what products and information they can expect, what questions you offer answers to, what inspiration you give them in your emails or what exclusive benefits (for example... Examples include vouchers, discounts, e-books, printables, etc.) you benefit as newsletter subscribers. In many industries, free incentives such as vouchers are an additional incentive for the user to reduce inhibitions and increase motivation to register. Be sure to pay attention to the specific wording and transparency, because the ban on coupling applies to email marketing.


This means that the recipient's consent to the processing of their personal data must Special Data generally not be linked to a service. Because: Then the consent is no longer considered voluntary - and is therefore invalid. #2 Ensure a smooth registration process Is your registration form optimized? Wonderful! But now it's time not to give up: Make sure that the registration process runs as smoothly as possible , otherwise there could be high abandonment rates right from the start. If you have been sending newsletters or mailings for a long time, I recommend that you check this data again and again. The basic requirement: double opt-in In Germany.




The basic requirement is that sending promotional emails is only permitted with the express consent of the recipient .  are not bothered with unwanted advertising and spam emails. In order to obtain this consent, the double opt-in process (double registration) is recommended. This means: It is not enough for the recipient to add themselves to your list (usually via the registration form) - they also have to confirm their interest a second time. This works via an email with a confirmation link. Only when you click on it will it be added to your recipient list.