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That's what you need to exploit, the moments they can experience in your facilities. What they can feel by being part of the experience and style that your hotel and brand offers. Review what the competition does and how it works, to improve it, adapt it and put your personal stamp on it. . Implement a content marketing strategy If you're wondering: what is content marketing and why should you be doing it? We've said it many times and we'll say it again, content is king.

An inbound strategy would not be complete without content marketing , which—as its name suggests—is focused on developing content to provide relevant information to your leads. Establishing yourself as a reliable source of information is an Indonesia WhatsApp Number Data advantage, because if your clients recognize that you know what you are talking about, it will improve your relationship with them and increase their confidence in booking with you. Now, when we talk about content we are referring to all kinds of formats that you can develop: articles, images, infographics, videos, image carousels, etc.

For example, infographics with relevant and useful information that you can share on different channels to reach more people and increase your engagement and relevance. There are hotel chains that choose to do video marketing to publish and share on their social networks , their brand stand out, with humorous language. But making videos is not your only option, the important thing is the way to transmit stories where the values ​​of your brand shine, but - for this to work - you must be creative, because the story should not be focused on the brand but on your customers.