Do you notice the difference between person and target audience

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Do you notice the difference between person and target audience? Personas are specific and have context. The target audience is generic. Digital strategies investigate consumer behaviors to satisfy their needs. How to understand and segment your audience? According to research by GlobalWebIndex , the Philippines is the country where people spend the longest time browsing social networks with a total of approximately 241 minutes per day and, for their part, Brazil and Colombia are on this podium with 225 and 216 minutes. respectively.

Argentina and Mexico have 207 and 190 minutes Telegram Number Data on average, which represents fifth and eighth place. Now, how is this information relevant to Digital Marketing? With so many people in the online world, it is possible to build an audience and establish authority in your company's industry. What you will have to do is know which specific social network your person is on, which one they search for information on, and how they behave on the network. Once this information is clear, you can create a personalized digital strategy focused on the results your company wants to achieve.




To understand your audience, it is important to invest in marketers and have access to tools that collaborate with the collection of information about the public's interest. It is from there that you can produce actions to achieve your goal. With this data at hand, you will be able to properly invest in the ideal channel to expand your brand's online presence. How to invest in digital strategies? The main digital strategies are: SEO , Inbound Marketing and Content Marketing . Learn more about each of them below! SEO (Search Engine Optimization) ADVERTISEMENT This strategy consists of optimizing your blog so that it appears on the first pages of search engines.