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Let's now move on to the second step of our journey around the world of Google Analytics. - The first steps - Know your users Normally, when defining a web marketing or, more generally, web marketing strategy, one of the first steps is represented by the creation of Buyer Personas, i.e. profiles that identify the customer ideal. For example, age group, interests, origin. If carried out carefully, this analysis leads to the definition of a customer who then proves to be such over time. But sometimes it can happen that, over time, you realize that the target you are addressing does not fully correspond to your Buyer Personas. How to find out? tool at your disposal in this case too: knowing the habits and interests of those who visit your site is useful for knowing where to aim and how to create personalized content (by the way, did you know that 68% of companies stated that it uses elements tailored to the user's actions?). The process of getting to know your potential customer is simple.
Enter Google Analytics and click on: Audience > Overview. This page specifically introduces you to who the user is, where they come from, what language they speak and many other characteristics. What can you find out? The number of users. The number of new users (i.e., how many visited your site for the first time?). The number of sessions (the number of total user connections for the indicated period). The number of sessions per user (this is the average value of pages Agent Email List viewed per user. For example, if the number 2 is present, it means that, on average, each visitor visits 2 pages of the site before abandoning it). Page views (i.e., the number of pages – whatever they are – viewed by users in the reporting period). Pages/session (this value is very similar to the number of sessions per user, but also indicates duplicate pages). Average session duration.
Bounce rate (percentage of users who entered a single page and then left and disappeared forever). After this table, you will notice data in percentages relating to the languages spoken by the user who visited the site, their country of origin and the city. Minor information refers to the browser, operating system and service provider. On the list on your left you will also find sections relating to the age group in which visitors fall and their gender, as well as their categories of interest (for example, sports, computers, food,...). Thanks to the "audience" section you will have a general idea of who approaches your site. You will therefore know with certainty who you need to focus on in order to obtain particular following and visibility. Then, through the conversions section you will know the precise number of those who filled out the contact form. This is another fundamental element: what is the point of having millions of visits to the site if these do not lead to conversions and, consequently, do not increase the turnover of your company.
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發表於 2024-3-14 14:28:09