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Hello! In communication, the Revvy service, we are engaged in promoting a local business and help customers increase the number of reviews on maps (Yandex, 2GIS, Google, etc.), communicate directly through WhatsApp, make mailings and automatic notifications.
We work with most CRM systems and integrate directly with them for more efficient work, so we know a lot. Today we would like to highlight the 5 most effective CRMs for small and local businesses in the Russian market and simplify the task of choosing.
CRM system what is it?
CRM System (Customer Relationship Management) is software products designed to manage and improve the company’s interaction with its customers. They allow you to store and analyze customer information, interact with them, improve the level of service and sales efficiency. In simple words, this is a convenient database that allows you to conduct all calculations, booking and record your customers and sales.
Which CRM to choose?
When choosing the right CRM system for business, it is necessary to take into account several key factors:
Is CRM suitable for your niche? Each CRM system is aimed at working with a certain type of business. Someone specializes in the beauty of the sphere with records for a visit, repeated visits and data about the client’s favorite procedures inside the database, someone is aimed at the restaurant business and canal orders, and someone works according to a simplified scheme with stores and retail. Make sure that shopify website design the selected CRM system has the necessary features for your niche.
Price and budget. Price is one of the key factors when choosing a CRM system. It is important to take into account the cost of the system itself, as well as additional costs associated with its implementation, updates and support. When forming the budget, it should be born in mind that the cost of the CRM system may depend on the configuration, type of license and the need for revision, the number of employees and branches that will use it. In this matter, you should immediately consult with the sales department and learn all the intricacies of working with your business specifically.
Integration with other systems. When choosing a CRM system, it is worth considering the ability to integrate with other business systems that you are already using. Integration with email, project management systems, social media, and other tools can greatly simplify and improve your work.
For example, if you use Yandex Metric, some CRMs load the results immediately into it, which helps to analyze the situation at times better or another example - the integration of CRM with Yandex cards allows the client to make a record directly through the cards in two clicks. And there are quite a lot of such services.
Simplicity of use and training. The CRM system should be intuitive and easy to use. It is important that your team can quickly master the system and use it in everyday work without great difficulties. Make sure that the CRM system offers a friendly interface and training materials for staff.
CRM for small business - which one to choose?
Each system has its advantages and each “stoed” for fulfilling its goals, so one ideal program for everyone does not exist. To help you understand, we compared the five most popular CRM systems in the Russian market: Bitrix24, amoCRM, IIKO and Yclients and 1C.
Best CRM for a beauty and beauty salon sphere
Yclients
YCLIENTS generates reports for business in 20 cuts so that managers make decisions based on accurate data. Here you can manage the schedule, create and cancel records, keep warehouse records, calculate the salary, develop loyalty systems. YCLIENTS can be integrated with the cash services "Evotor", "ModulKass", LIFE PAY, Yandex with maps and many others, the company regularly updates the list of integrations, so it is worth clarifying the details of the support service you are interested in.
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發表於 2024-11-9 13:24:12